广交会是中国制造直面全球市场的一块现实试验场。世界各地的采购商带着真实需求来到这里,直接检验企业的产品、供应链能力和综合服务水平。依托深圳“20+8”战略性新兴产业集群和未来产业体系,大批专精特新、高新技术企业,例如智能机器人、新能源、高端医疗器械、传统优势产业升级等集群企业来到广交会。
The Canton Fair serves as a real-world testing ground for Chinese-made products in the global market. Buyers from around the world arrive with real sourcing needs, directly evaluating enterprises’ products, supply chain capabilities and overall service standards. Leveraging Shenzhen’s “20+8” strategic emerging industrial clusters and future industries, a large number of specialized, sophisticated, unique and innovative enterprises and high-tech firms—from clusters such as intelligent robots, new energy, high-end medical devices and the upgrading of traditional advantageous industries—are attending the Canton Fair.
全链生态赋能:
集群土壤孕育B端创新力量
Full-Chain Ecosystem Empowerment: Cluster Environment Nurtures B2B Innovation
机器人领域,智绘科技作为国家级专精特新“小巨人”,主打商用清洁机器人,依靠自研全栈导航技术,不只输出单机设备,还针对海外园区、交通枢纽、商业地产的不同场景做适配调试,提供整套清扫解决方案,产品已销往四十多个国家。本届广交会,企业带来专为欧日便利店市场打造的小型清洁机器人,该机型已经应用于7-11、罗森等连锁体系;同时展出刚刚完成柏林IFA海外首秀的桌面陪伴机器人,实现从单机劳动替代向空间智能体集群的技术迭代。
In the robotics segment, Shenzhen Intelligence. Ally Technology Co., Ltd. (Zhihui Technology), a national-level “little giant” enterprise specializing in sophisticated, unique and innovative development, focuses on commercial cleaning robots. Relying on self-developed full-stack navigation technology, it not only supplies standalone units but also provides tailored adaptation and commissioning for overseas industrial parks, transport hubs and commercial real estate sites, delivering complete cleaning solutions. Its products are sold in more than 40 countries. At this Canton Fair, it is presenting compact cleaning robots specifically developed for convenience-store markets in Europe and Japan, models already used by retail chains such as 7-Eleven and Lawson. It is also showcasing a desktop companion robot that recently made its overseas debut at IFA Berlin, marking a technological leap from standalone labor replacement to clusters of spatial intelligent agents.
超高清视频与显示集群方面,康冠科技深耕平板显示整体解决方案,旗下Mini-LED终端产品销往全球上百个国家和地区。除智能硬件、显示终端外,新能源集群也涌现一批代表性参展企业:神通天下是国家级专精特新“小巨人”企业,专注小型聚合物锂电池及pack整套方案,产品适配AI音频、AR智能眼镜、个护医疗等多元终端。据企业介绍,企业采用“深圳研发中枢+华中多智造基地”布局,本届广交会不再单纯展示电芯单品,重点输出“电芯+pack+应用场景”一体化方案,展示高压、快充、半固态电解质等新技术成果。卡儿酷科技主攻锂电户外储能、应急电源,瞄准海外野外作业、户外旅居、灾害应急等多元应用场景,根据不同地区电压标准做产品适配;开心电子立足智能网联新能源汽车赛道,对外输出电动助力自行车产品。
In the ultra-high-definition video and display cluster, KTC Technology specializes in integrated flat-panel display solutions, with its Mini-LED terminal products marketed to over 100 countries and regions worldwide. Beyond smart hardware and display terminals, the new energy cluster also features a number of representative exhibitors. Shenzhen Shentong Tianxia Technology Co., Ltd. (Shentong Tianxia), another national-level “little giant” enterprise, focuses on small polymer lithium batteries and complete battery pack solutions for diverse devices including AI audio devices, AR smart glasses, personal care and medical devices. According to the company, it operates under a layout of "Shenzhen-based R&D hub plus multiple smart manufacturing bases in Central China". Instead of merely exhibiting individual battery cells at this Canton Fair, it highlights integrated “cell + pack + application scenario” solutions and showcases new technological achievements such as high-voltage, fast-charging and semi-solid-state electrolyte technologies. Carku Technology focuses on lithium battery outdoor energy storage and emergency power supplies for overseas field work, outdoor travel and living, and disaster response, adapting products to local voltage standards in different regions. Shenzhen Kixin Electronics Co., Ltd. (Kixin Electronics) is positioned in the intelligent connected new energy vehicle sector and exports electric power-assisted bicycles.
精密仪器仪表赛道的新良田科技,是智慧办公设备出海的典型代表。该企业从事智能影像采集已逾二十年,高拍仪、视频展台、智能交互终端等产品卖到全球100多个国家,研发、生产、销售全链条都掌握在自己手中。本届广交会,新良田还新增馈纸式扫描仪、笔记本扩展屏、AI翻译机、AI工牌等创新产品,补齐智慧办公的产品矩阵。
Shenzhen Eloam Technology Co., Ltd. (Xinliangtian Technology) from the precision instruments segment is a typical exporter of smart office equipment. With over two decades of experience in intelligent image capture technology, it develops document cameras, visual presenters and smart interactive terminals sold in more than 100 countries worldwide, retaining full in-house control over R&D, manufacturing and sales. At this Canton Fair, Eloam has expanded its lineup with sheet-fed scanners, laptop extension displays, AI translators and AI-powered employee badges, rounding out its smart office product matrix.
“现在海外采购商选供应商,越来越看重产品稳定性、交付靠不靠谱,能不能适配当地市场。部分传统市场采购节奏慢下来,对企业综合能力要求更高。”新良田科技相关负责人坦言。供应链底子扎实,企业才有底气承接海外复杂订单。为贴近海外市场,除了加大海外产品线上推广投入,企业也正推进印尼生产基地建设,完善海外供应链,不再只做单纯卖货,进一步向产品叠加解决方案的模式转变。
“When overseas buyers select suppliers, they increasingly prioritize product stability, reliable delivery and local-market adaptability. Procurement activity in some traditional markets has slowed, placing higher demands on enterprises’ overall capabilities,” a representative from Shenzhen Eloam Technology Co., Ltd. said frankly. A solid supply chain foundation gives manufacturers the confidence to take on complex overseas orders. To get closer to overseas markets, in addition to increasing online promotion overseas, the company is advancing construction of its Indonesian production base to improve its overseas supply chain. It is evolving from pure product sales toward a business model that combines products with value-added solutions.
多元赛道突围:
高端医疗器械与传统优势产业
升级求新求变
Breaking Through in Diverse Tracks: Pursuing Innovation in High-End Medical Devices and the Upgrading of Traditional Advantageous Industries
高端医疗器械赛道,德壹医疗横跨智能机器人、高端医疗器械两大集群,把具身智能技术结合康复场景,积累数十项发明专利,探索医疗智能装备出海路径。
In the high-end medical device sector, Shenzhen Deyee Medical Technology Co., Ltd. (Deyee) spans both the intelligent robot and high-end medical device clusters. It combines embodied AI technology with rehabilitation scenarios, holding dozens of invention patents while exploring export paths for intelligent medical equipment.
科普菲健康科技专注家用便携康养器械,依托石墨烯热灸、空气波气囊按摩两项核心技术,开发护膝仪、热灸腰带、气压恢复靴等产品。本届广交会,多款新品在压力可视化、使用安全防护上做了升级。
Shenzhen Keepfit Health Technology Co., Ltd. (Keepfit Health Technology) specializes in portable home wellness and rehabilitation devices. Drawing on its core graphene thermotherapy and air-pressure airbag massage technologies, it has developed knee massagers, thermotherapy waist belts and pneumatic recovery boots. Several new-generation products on show at this Canton Fair feature upgrades in pressure visualization and usage safety protection.
“海外客户已经不满足单一功能,更看重综合使用体验。CE、RoHS、FCC这些认证,已经是进入海外市场的硬性门槛。”科普菲健康科技负责人介绍。
“Overseas customers are no longer satisfied with single-function products and increasingly value the overall user experience. Certifications such as CE, RoHS and FCC have become mandatory thresholds for entering overseas markets,” said a representative of Shenzhen Keepfit Health Technology Co., Ltd.
传统优势产业升级集群早已跳出简单卖轻工货品的老路子。
The traditional advantageous industry upgrading cluster has long moved beyond the old approach of simply selling light industrial goods.
燕加隆集团手握地板锁扣“一拍即合”全球专利,没有局限建材单品出口,而是升级转变为“为全球的投资者投资建设酒店、医院、学校、住宅、办公楼等工程项目提供线下工程项目一体化的解决方案和线上产业互联网服务(Buildmost平台)”,特别是其自主运营的Buildmost平台,沉淀全球买家、供应商、设计服务商资源,用数字化打破供需信息差,把中国供应链、设计服务能力批量输出全球,打造货物贸易和服务贸易协同发展的行业新模式,Buildmost帮助全球的投资者省心、安心、放心,低成本建设酒店、公寓、别墅、办公楼、各类商业等工程项目,改善生活品质,提升投资回报率,已服务大量海外项目,赢得全球投资者广泛认可。
Yekalon Group holds the global patent for its “Tap & Go” flooring interlock system. Rather than merely exporting individual building materials, it has transformed its business: providing integrated offline project solutions and online industrial internet services via its Buildmost platform for global investors building hotels, hospitals, schools, residential buildings and office projects. Its self-operated BuildMost platform pools resources from global buyers, suppliers and design service providers. Digitalization bridges supply-demand information gaps, enabling large-scale global export of Chinese supply chain and design service capabilities. This creates a new industry model that synergizes goods trade and services trade. Buildmost helps international investors build hotels, apartments, villas, office buildings and various commercial projects at lower cost and with greater ease and peace of mind, improving quality of life and boosting return on investment. It has served numerous overseas projects and earned wide recognition from global investors.
此外,食品赛道的阿麦斯食品,主打功能营养软糖,据其港股IPO招股书援引弗若斯特沙利文数据,产品销往80多个国家,本次广交会重点展示多款营养软糖。纺织领域则有奥瑞金纺织深耕特种工装面料出口近三十年,针对不同行业防护、耐磨需求做面料定制,靠自研面料实现产品溢价;泛泰纺织、优之科技、尚为酒具,则分别在家居纺织、户外水具、餐厨器具领域持续拓展海外客户。
In the food sector, Amos Food (Group) Co., Ltd. focuses on functional nutritional gummies. According to Frost & Sullivan data cited in its Hong Kong IPO prospectus, its products are sold in over 80 countries, and it is highlighting several nutritional gummy products at this Canton Fair. In textiles, Origin Textiles Limited has specialized in exporting special workwear fabrics for nearly three decades, customizing fabrics for protective and wear-resistant requirements across industries and commanding price premiums through in-house fabric R&D. Fantai Textile (Shenzhen) Co., Ltd., UZ Technology (Shenzhen) Co., Ltd. (UZSPACE) and Shenzhen Sunway Wine Accessory Co., Ltd. (Sunway) continue to expand their overseas client bases in home textiles, outdoor water containers and kitchen and dining utensils, respectively.